ADVERTISING AND MARKETING ASSOCIATE PROFESSIONALS
Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
TYPICAL ENTRY ROUTES AND ASSOCIATED QUALIFICATIONS
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.
TASKS
discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
collates and interprets findings of market research and presents results to clients
through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications
Salary £30960 to £38700
Weekly Hours 37.5